Cookies

Cookies are a small text file sent by your computer each time you visit our website, unique to your UnderscoreFour. account or your browser. The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers.

Our website uses cookies for various purposes. This policy explains how cookies are used on our website and how you can control them.

There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

How we use cookies

We use cookies to define sessions, provide essential site features and track visitors anonymously for analytical purposes. UnderscoreFour. Ltd uses the cookies on this website and carries out regular audits. Here are the main type of cookies and how we use them.

  1. Site functionality cookies - these cookies allow you to navigate the site and use features.

  2. Site analytics cookies- these cookies allow you us to measure and analyse how customers use the site; which allows us to improve functionality and improve your shopping experience. UnderscoreFour.  Ltd uses Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information. Google's privacy policy is available at http://www.google.com/privacypolicy.html

  3. Customer preference cookies- when shopping or browsing on UnderscoreFour. these cookies will remember your preferences which makes it easier for you to shop.

  4. Targeting or advertising cookies- these cookies are used to deliver adverts which are relevant to you. It also limits the number of times you will see an advert as well as helping us to measure the effectiveness of our marketing campaigns UnderscoreFour.  Ltd publishes Google AdSense interest-based advertisements on this website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour across the web using cookies. You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, available at http://www.google.com/ads/preferences/. You can opt-out of the AdSense partner network cookie at http://www.google.com/privacy_ads.html. However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at http://www.google.com/ads/preferences/plugin

Controlling Cookies

Most browsers allow you to refuse to accept cookies. 

By default, all the above Cookies are in use on our website. However, if you wish to take control of these cookies you can do so by following the instructions below for your browser:

This will allow you to remove Cookies or prevent using them altogether. Remember, turning off Cookies in your browser will affect all websites, not just this one. If you later decide you'd like to allow Cookies, then simply adjust your browser settings and continue using the website; Cookies will then be sent to and from our website.

For further information about cookies can be found here: Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/.