Privacy Policy

At UnderscoreFour. Ltd, we are committed to protecting the privacy and security of our customers and on-site visitors. We want to ensure that you know how we handle your data and personal information.

This statement explains the following:

  • What information is being collected via the website

  • Why we collect that information.

  • How we may then use that information

  • How long we keep the information, and how we keep it safe

  • What we won't do with the information

  • What choices and options you have regarding your information​

Below we have set out our privacy policy which will regulate the way we process and of your personal information. We have tried to be as clear as possible, but if have you have any further questions please feel free to contact us.

hiya@underscorefour.com

Data Protection Principles

Your privacy is important to UnderscoreFour. Ltd. This privacy statement provides information about the personal information that UnderscoreFour. Ltd collects, and the ways in which UnderscoreFour. Ltd uses that personal information.

What information do we collection

UnderscoreFour. Ltd may collect and use the following kinds of personal information:

  • Information about your use of this website

  • Information that you provide using for the purpose of registering with the website

  • Information about transactions carried out over this website

  • Information that you provide for the purpose of subscribing to the website services

How we collect your information

We may collect data with any interaction that you have with UnderscoreFour. We collected data in the following ways:


  1. When you give us ("Directly Provided Data")

When you visit the UnderscoreFour. website, make a purchase, sign up for our newsletter onsite or communicate to us directly. This is done by filling text boxes or clicking on active buttons like "Subscribe". All of these require a direct action by you.

2. When our system collects information or data as you use our website ("System Collected Data")

When using any website there is certain information that gets created and recorded automatically. When accessing UnderscoreFour. we use cookies; a small text file sent by your computer each time you visit our website, unique to your UnderscoreFour. account or your browser. You can read more information about cookies here .

How we may use your information

We collect all this data for different purposes. UnderscoreFour. Ltd may use your personal information to:

  • To make UnderscoreFour.‘s products and services better and to develop new ones - UnderscoreFour. uses and stores site statistical information and log data, to help it identify potential areas to improve the services we offer

  • Administer and personalize the website for you

  • Enable your access to and use of the website services

  • To ensure that our users are genuine and to ensure that we are paid for goods that we despatch – for example, by using personal information, or disclosing that personal information to a credit reference or fraud prevention agency

  • Send to you products that you purchase and to supply to you services that you purchase

  • Send to you statements and invoices and to collect payments from you

  • Send you marketing communications, if you have registered with us or provided us with your email address and elected to receive marketing communications from us, we will occasionally update you on our latest products, news and special offers via e-mail, post, telephone and other means available through the Services, including mobile text messages and push notifications. You will also be given the opportunity to receive such communications from us and selected third parties. This includes if you choose to use the Facebook “like” button to indicate you like any of our pages or apps. Examples of these communications include: (1) welcome and engagement communications - informing you about how to best use UnderscoreFour., new features etc.; (2) promotional communications, including details of our latest sale or promotion. These messages will be sent to you based on your profile information and messaging preferences as selected by you in relation to your account

  • To send services communications about things like service availability, security, and other issues about the functioning of UnderscoreFour. You may/will receive service messages even if have unsubscribed from our mailing list because they usually contain important information about your account, security or the Services which we need to make you aware of

  • To target UnderscoreFour. banners and ads to you when you’re on certain other websites (what’s called Digital Marketing Re-targeting) – we do this using a variety of digital marketing networks and ad exchanges, and advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, and the banners and ads you will see will be based on your previous use of UnderscoreFour. for example, your UnderscoreFour. search history, the content you read on UnderscoreFour., etc.) or on UnderscoreFour.  banners or ads you’ve previously clicked on.

  • To carry out polls, surveys, analysis and research on how our site is being used, customer views, what we could do better etc, - these polls, surveys, analysis and research may be conducted by UnderscoreFour., or third parties. UnderscoreFour. or those third parties may follow up with you via email regarding your participation unless you have opted out of receiving email messages. We may use third parties to deliver incentives to you to participate in polls, surveys, analysis or research, and verifying your contact information, which may require your contact information and other personally identifiable information to be provided to the third party fulfilling the incentive offer.​

Where UnderscoreFour. Ltd discloses your personal information to its agents or sub-contractors for these purposes, the agent or sub-contractor in question will be obligated to use that personal information in accordance with the terms of this privacy statement.

In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, UnderscoreFour.  Ltd may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.​

How do we share the information collect

To be able to provide the amazing service that you deserve, we sometimes work with third-party companies who are experts in their field. We are very careful who we share your information with. The instances in which we share your information include:

  • We share your information internally with UnderscoreFour. staff members. We may have to disclose your information (including personally identifiable information) with team members.

  • We share your information externally with our core service providers when required for our business to function. We rely on a number of external companies to provide us with key services, products and applications in order to be able to provide the services. These include for example companies who help us pick and pack orders, make deliveries, support our customers, carry out fraud protection and credit risk reduction checks, support our IT systems, help keep us secure, enable our marketing, audit whether we’re doing what we’re supposed to be doing, or make sure we’re keeping the books right. Each of the external companies we work with has been selected by us for their ability to provide what we need to our required specification, including their ability to handle sensitive data (like your personal information) securely and appropriately.

  • We share your information when we're required to comply with a legal request. Whilst it doesn’t happen often, some regulators or agencies may legally require us to share your information with them, under the law, under a court order, or as a result of some other legal process.

  • We share your information where we believe it’s reasonably necessary to protect UnderscoreFour. or our customers: We can be the subject of attempted fraudulent or criminal activities, which does sometimes require us to take certain steps to protect both our business and our customers. We may therefore disclose your information (including your personally identifiable information) if we have a good faith belief that disclosure is reasonably necessary to (1) detect, investigate, prevent, take action regarding or otherwise address suspected or actual illegal activities, fraud, security or technical issues or to assist government enforcement agencies; (2) enforce or apply our terms and conditions of usage; (3) investigate and defend ourselves against any third-party claims or allegations; (4) protect the security or integrity of our Service; or (5) to exercise or protect the rights, property, or safety of UnderscoreFour., our customers, or others.

What we don't do with your information

We will not sell your information with your consent. We will not sell any personally identifiable information including your name, address, email address or payment details with any third party.

We will not share your information with any third-party advertiser or ad network. We do not currently display third network adverts on our website. If we do decide to we will not share any personally identifiable data with any third-party advertiser or ad network.

How we keep your information safe

UnderscoreFour. Ltd will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

UnderscoreFour. Ltd will store all the personal information you provide on its secure servers. Information relating to electronic transactions entered into via this website will be protected by encryption technology.

Information that UnderscoreFour. Ltd collects may be stored and processed in and transferred between any of the countries in which UnderscoreFour. Ltd operates to enable the use of the information in accordance with this privacy policy.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available around the world.

You agree to such cross-border transfers of personal information.

Your options and choices

While we work hard behind the scenes to protect you and your data at all times, we’re also committed to providing you with tools to further manage the privacy and security of your information yourself.


With respect to the information relating to you that ends up in our possession, and recognising that it is your choice to provide us with your personally identifiable information, we commit to giving you the ability to do all the following:


  • You can verify what personal information about you by contacting us and, if you wish, we will provide you with a copy of the personal data we hold about you by email. We may ask for proof of your identity before providing any information and reserve with the right to refuse to provide information requested if identity is not established.

  • You can close your account, also through our account settings. If you close your account(s), we’ll deactivate it and will make all reasonable efforts to generally delete closed account information within 30 days of account closure, except as set out in this notice. However, we may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam).

  • You can opt-out of receiving marketing communications from us at any time. This can be done through your account settings, by clicking on the "unsubscribe" link in any email communications which we might send you, or by contacting our Customer Service team. Once you do this, we will update your profile to ensure that you don’t receive further marketing emails. Please note that this might take a few days for all our systems to have updated with that fact and that you might receive a small number of emails from us while we process your request. Please also note that you will still receive service communications from time to time (see the ‘how we may use your information’ section).


You may also have choices available to you through the device or software you use to access UnderscoreFour. For example, the browser you use may provide you with the ability to control cookies or other types of local data storage, or your mobile device may provide you with choices around how and whether location or other data is shared with us. (If online adverts are not to your liking, we would encourage you to find out more about the Do Not Track browser setting) To learn more about these choices, please refer to your device or software provider.

Contact us: hiya@underscorefour.com

Other websites

This website contains links to other websites.  UnderscoreFour. Ltd is not responsible for the privacy policies or practices of any third party.

Changes to this policy

UnderscoreFour. Ltd may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes.

This page was last updated on 22nd August 2018.